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Grade your shop

Four questions, one score out of 100.

View as Markdown

The four things an AI tool would fix, or would not. The score is on screen. The full report, with what to fix first, comes by email.

Missed calls. How many calls went unanswered last week, in business hours?
Response time. When a web lead comes in, how long until a person replies?
Review velocity. New Google reviews in the last 30 days?
Bookability. Can a customer book a job on your website without calling?

What it measures

Missed calls. A call that rings out at 2pm on a Tuesday is the most expensive thing in most shops, and it is the thing every AI answering vendor sells against.

Response time. How long a new lead waits before a human replies. Minutes, not hours, is the bar the vendors quote.

Review velocity. New reviews per month, which is what actually moves you in local search.

Bookability. Whether someone could book a job on your site without talking to anyone. Most contractor sites cannot do this, which is why the AI booking pitch lands.