---
title: Grade your shop
description: Four questions, one score from 0 to 100, on missed calls, response time, review velocity and whether a robot could book a job on your site.
lede: Four questions, one score out of 100.
---

The four things an AI tool would fix, or would not. The score is on screen. The full report, with what to fix first, comes by email.

{% callout title="Example scoring" %}
The questions and the weighting are a first pass. They will change as issues test more tools.
{% /callout %}

{% grader /%}

## What it measures

**Missed calls.** A call that rings out at 2pm on a Tuesday is the most expensive thing in most shops, and it is the thing every AI answering vendor sells against.

**Response time.** How long a new lead waits before a human replies. Minutes, not hours, is the bar the vendors quote.

**Review velocity.** New reviews per month, which is what actually moves you in local search.

**Bookability.** Whether someone could book a job on your site without talking to anyone. Most contractor sites cannot do this, which is why the AI booking pitch lands.