Past issues / Issue 2 /
From $799 a month to find unbooked calls
PhoneTap charges from $799 a month, six months minimum, to review every call a ServiceTitan shop takes. Today ServiceTitan switches off its Podium integration for nearly 1,000 contractors by Podium's count, on roughly a month's notice.
- The tool: PhoneTap, and the six-month minimum on every tier
- The move: four checks before a tool lives inside your CRM
- The story: ServiceTitan and Podium split, and tell it two ways
- The number: how many construction firms use AI, by Houzz's count
The tool: PhoneTap, from $799 a month to find the calls that did not book
PhoneTap reviews every call in a ServiceTitan account, flags the ones that should have booked, and turns them into ServiceTitan tasks for someone to call back.
The price. Read September 10 on its pricing page, set by annual revenue: $799 a month under $3M, $1,199 up to $7M, $1,599 up to $15M, $1,999 up to $20M, custom from $2,999 above that. Every tier carries a six-month minimum. The page is plain about the other catch: "Pricing is for ServiceTitan users." No setup fee is published.
The complaint record. None found: no independent review turned up, and the only customers on its homepage are ones it chose to quote. Its pitch is that "AI answering services report their own performance." So does PhoneTap: its ROI calculator is "Built on recovery rates from PhoneTap customers on ServiceTitan."
Who it is for. A ServiceTitan shop that answers its phones and still suspects the calls are not becoming jobs, including one running an AI voice agent it cannot grade.
What else is in this aisle. Rilla and Siro, the two sales-coaching tools in our table, publish no price at all. Full table: pressuretest.news/tools.
The move: four checks before a tool lives inside your CRM
- Look it up on ServiceTitan's App Marketplace. Since last fall partners have had to certify, and ServiceTitan wrote that those who decline "will be removed from the Marketplace and considered custom integrations." ServiceTitan says Podium did not certify.
- Put the exit in the contract. Any minimum term should end the day the integration does. Podium's customers got roughly a month.
- Save your reports before a platform moves them. Google says: "Your Local Services Ads performance reports will not transition to Google Ads." If the download is not live yet, it says to take screenshots.
- Price the switch while there is no deadline. ServiceTitan offered Podium customers discounts to go to certified partners. A one-month clock is a bad place to negotiate.
The story: ServiceTitan and Podium split, and tell it two ways
ServiceTitan ends its Podium integration today. Podium CEO Eric Rea puts the contractors affected at nearly 1,000, Homepros reported August 18.
ServiceTitan co-founder Ara Mahdessian, on LinkedIn: "Podium opted not to certify. I won't speculate as to why."
Rea, in an email to customers: "They wanted a substantial cut of revenue that ultimately comes out of your pocket, and they wanted us to agree to stop building anything that competed with them."
Read it straight. Both men are selling you software, so both accounts are pitches. The dates are not in dispute: ServiceTitan's email to customers went out August 12, for an end date of September 15.
The number: 52%
52% of construction firms use AI-powered tools for business tasks. Among those, 80% use them daily. Firms using AI report saving an average of 4.7 hours a week. Houzz surveyed 601 U.S. construction and design businesses in June and July 2026. The survey is Houzz's own, and the hours are self-reported.
Quick hits
- Google began moving select home-service Local Services Ads accounts into Performance Max in August. (Google)
- Avoca says the Book button on Google LSA now routes straight to its Simple Scheduler. (Avoca)
- Apollo-backed The State Group bought MelKay, an Indiana MEP contractor with over 400 union tradesmen. (PR Newswire)
- Avoca says its AI kept booking service calls through a Herrmann Services office outage. Vendor case study. (Avoca)
Poll
Has a software vendor ever switched off a tool you paid for?
Reply with one letter. We count them Thursday.
- A: Yes, with notice
- B: Yes, with no warning
- C: No
Sources for this issue
Every bullet carries the bare URL or URLs it refers to. An outlet named without a URL is not a source.
- PhoneTap's five tiers set by annual revenue, $799, $1,199, $1,599 and $1,999 a month and custom from $2,999, each with a six-month minimum, pricing for ServiceTitan users only, no setup fee published, read 2026-09-10: https://phonetap.ai/pricing
- PhoneTap reviewing every ServiceTitan call, creating ServiceTitan tasks, auditing AI voice agents, its line on AI answering services reporting their own performance, and its ROI calculator built on its own customers' recovery rates, read 2026-09-10: https://phonetap.ai/
- PhoneTap interviewed on the Service Business Mastery Podcast on getting more profitable without more leads, published 2026-09-09, the lead item: https://www.youtube.com/watch?v=KKDX0vAylQI
- Rilla publishing no price, no pricing page and none on the homepage, read 2026-09-10: https://www.rilla.com
- Siro publishing no price, no pricing page and none on the homepage, read 2026-09-10: https://www.siro.ai
- ServiceTitan ending its Podium integration on September 15, nearly 1,000 contractors affected by Eric Rea's count, Ara Mahdessian's LinkedIn post, Rea's email to customers, ServiceTitan's certification rule for Marketplace partners and its discounts to switch to certified partners, Homepros, 2026-08-18, read 2026-09-10: https://homepros.news/servicetitan-scrapped-its-podium-partnership-each-company-frames-it-differently/
- Google on Local Services Ads moving to Performance Max from August 2026 in phases, and on LSA performance reports not transferring to Google Ads, read 2026-09-10: https://support.google.com/google-ads/answer/17213585?hl=en
- Houzz's State of AI in Construction & Design survey of 601 U.S. construction and design businesses, June to July 2026: 52% of construction firms using AI tools, 80% of them daily, 4.7 hours a week saved, self-reported, Roofing Contractor, 2026-09-03, read 2026-09-10: https://www.roofingcontractor.com/articles/102644-ai-use-jumps-among-construction-firms-houzz-survey-finds
- Avoca on the Google LSA Book button routing to its Simple Scheduler, vendor video, 2026-09-01: https://www.youtube.com/watch?v=u6yLtZkyw_U
- The State Group, an Apollo portfolio company, acquiring MelKay, an Evansville, Indiana MEP contractor with over 400 union tradesmen, PR Newswire, 2026-09-08: https://www.prnewswire.com/news-releases/the-state-group-acquires-melkay-a-leading-mechanical-electrical-and-plumbing-mep-contractor-in-evansville-indiana-302872461.html
- Herrmann Services on Avoca's AI booking service calls through a loss of power and internet at its office, customer post on Avoca's blog, 2026-08-31: https://avoca.ai/blog/how-herrmann-kept-running-during-an-unexpected-outage
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